Marketing Dictionary: Terms Starting with “N”

1. Native Advertising
Native Advertising is a form of paid media where the ad content matches the look and feel of the platform where it appears. Unlike traditional ads, native ads blend seamlessly with the surrounding content, making them less intrusive and more engaging for users.

2. Niche Market
A Niche Market is a specific, well-defined segment of the market that focuses on a particular interest, need, or demographic. Targeting a niche market allows businesses to tailor their products, services, and marketing efforts to meet the unique demands of a specialized audience.

3. Net Promoter Score (NPS)
Net Promoter Score (NPS) is a metric used to gauge customer loyalty and satisfaction by asking how likely customers are to recommend a company or product to others. NPS helps businesses understand customer sentiment and identify areas for improvement.

4. Negative Keywords
Negative Keywords are specific terms that advertisers exclude from their PPC (pay-per-click) campaigns to prevent ads from showing for irrelevant searches. By using negative keywords, marketers can refine targeting, reduce wasted spend, and improve campaign performance.

5. Newsletter Marketing
Newsletter Marketing involves sending regular email communications to subscribers with updates, promotions, or valuable content. Newsletters help maintain engagement with the audience, promote brand awareness, and drive traffic to a company’s website.

6. New Customer Acquisition
New Customer Acquisition refers to the strategies and processes used to attract and convert new customers. This involves identifying potential customers, reaching them through various marketing channels, and convincing them to make a purchase or engage with the brand.

7. Nielsen Ratings
Nielsen Ratings are measurements of TV viewership and audience engagement, provided by Nielsen Media Research. These ratings help advertisers and broadcasters understand audience behavior and preferences, guiding media buying decisions and advertising strategies.

8. Nurture Campaign
A Nurture Campaign is a marketing strategy designed to build and strengthen relationships with leads or existing customers over time. It typically involves sending a series of targeted, personalized communications to guide prospects through the buyer’s journey and foster customer loyalty.

9. Network Marketing
Network Marketing, also known as Multi-Level Marketing (MLM), is a business model where individuals earn commissions based on their sales and the sales made by their recruits. This approach relies on building a network of distributors to promote and sell products or services.

10. No-Follow Link
A No-Follow Link is a hyperlink that includes a rel="nofollow" attribute, instructing search engines not to pass on any SEO value or “link juice” to the linked page. No-follow links are often used to avoid endorsing or passing authority to potentially low-quality or untrusted sites.

11. Narrative Marketing
Narrative Marketing involves using storytelling techniques to create compelling and engaging marketing content. By weaving a brand’s message into a story, businesses can connect emotionally with their audience, build brand identity, and enhance customer engagement.

12. Name Recognition
Name Recognition refers to the degree to which consumers are familiar with and can identify a brand or company by its name. Strong name recognition is crucial for building brand trust and influencing purchasing decisions, often achieved through consistent branding and marketing efforts.

13. Near Me Searches
Near Me Searches are location-based search queries where users include terms like "near me" to find products or services close to their current location. Optimizing for near-me searches helps businesses capture local traffic and attract customers in their geographic area.

14. Niche Content
Niche Content refers to specialized, targeted content designed to appeal to a specific audience or industry. By focusing on niche topics, businesses can attract and engage a highly relevant audience, establish authority in their field, and drive qualified traffic to their site.

15. Non-Disclosure Agreement (NDA)
A Non-Disclosure Agreement (NDA) is a legal contract that outlines confidentiality terms between parties. In marketing, NDAs are often used to protect sensitive information during collaborations, partnerships, or discussions about new projects and strategies.

16. Natural Language Processing (NLP)
Natural Language Processing (NLP) is a field of artificial intelligence that enables computers to understand, interpret, and generate human language. In marketing, NLP is used for tasks such as chatbots, sentiment analysis, and content optimization to enhance customer interactions.

17. Network Effect
The Network Effect occurs when the value of a product or service increases as more people use it. In marketing, leveraging the network effect can drive growth and adoption by encouraging users to invite others and expand the user base, enhancing the product’s value proposition.

18. Nominal Price
Nominal Price refers to the stated or advertised price of a product or service, not adjusted for factors such as inflation or discounts. Marketers often use nominal pricing strategies to attract customers and position products as affordable or valuable.

19. Non-Profit Marketing
Non-Profit Marketing involves strategies and tactics used by non-profit organizations to promote their causes, raise funds, and engage with supporters. This includes fundraising campaigns, awareness efforts, and volunteer recruitment to support the organization’s mission and goals.

20. Native Content
Native Content is content that matches the form and function of the platform on which it appears, designed to blend in with the surrounding editorial content. Unlike traditional ads, native content provides value to users while subtly promoting a brand or product.