Marketing Dictionary: Terms Starting with “I”

1. Inbound Marketing
Inbound Marketing is a strategy focused on attracting customers through content and interactions that are relevant and helpful, rather than interruptive. This approach involves creating valuable content like blogs, videos, and social media posts to draw potential customers to your brand organically.

2. Impression
An Impression in marketing refers to the number of times an ad, webpage, or piece of content is displayed to a user. Impressions are a key metric in digital advertising, indicating how often your content is seen, even if it is not clicked on or interacted with.

3. Influencer Marketing
Influencer Marketing is a strategy where brands collaborate with individuals who have a significant following on social media or other platforms. These influencers promote the brand’s products or services to their audience, leveraging their trust and credibility to drive sales and awareness.

4. Integrated Marketing
Integrated Marketing is the process of unifying all aspects of marketing communication, such as advertising, sales promotion, public relations, and direct marketing, to ensure consistency across all platforms and channels. This approach creates a seamless experience for the customer and reinforces the brand’s message.

5. Interactive Content
Interactive Content includes digital content like quizzes, polls, calculators, and infographics that require active engagement from the audience. This type of content is designed to increase user interaction, boost engagement rates, and provide a more personalized experience.

6. Interest Targeting
Interest Targeting is a technique used in digital advertising where ads are shown to users based on their interests, behaviors, and activities. Platforms like Facebook and Google use data collected from user activity to display ads that are more relevant to the user’s interests.

7. Interstitial Ad
An Interstitial Ad is a full-screen ad that appears at natural transition points within an app or website, such as between levels in a game or when navigating between pages. These ads often require the user to interact with them before they can continue, making them highly visible but also potentially disruptive.

8. Iterative Marketing
Iterative Marketing is a process of continually testing, measuring, and refining marketing strategies to improve their effectiveness over time. This approach relies on data and feedback to make incremental improvements, ensuring that marketing efforts are constantly evolving and optimizing.

9. Influencer Engagement Rate
Influencer Engagement Rate is a metric that measures the level of interaction an influencer’s content receives from their audience. It is calculated by dividing the total number of engagements (likes, comments, shares) by the total number of followers and is used to assess the effectiveness of influencer campaigns.

10. Instant Experience (formerly Canvas Ads)
Instant Experience is a full-screen, mobile-only ad format on Facebook that allows users to interact with videos, images, and other content without leaving the platform. These immersive ads are designed to capture attention and provide a rich, interactive experience for the user.