Marketing Dictionary: Terms Starting with “H”

1. Hashtag
A Hashtag is a word or phrase preceded by the pound sign (#) used on social media platforms to categorize content and make it discoverable. Hashtags help users find posts on specific topics and allow brands to join or start conversations around trending subjects.

2. Heuristic Evaluation
Heuristic Evaluation is a usability inspection method in which experts review a user interface to identify problems based on established usability principles. This method is used in marketing to improve the effectiveness of websites, apps, or other digital platforms by ensuring they are user-friendly.

3. Hyperlocal Marketing
Hyperlocal Marketing targets potential customers within a very specific geographic area, often within a few blocks or even a single building. This strategy is especially effective for small businesses, retail stores, and service providers looking to attract local foot traffic or nearby residents.

4. House List
A House List, also known as a house file, is a database of contact information for individuals who have interacted with a company, such as customers, leads, and subscribers. House lists are valuable assets for email marketing and direct marketing campaigns because they consist of warm contacts already familiar with the brand.

5. Hub-and-Spoke Model
The Hub-and-Spoke Model is a content marketing strategy where a central piece of content (the hub) is supported by related pieces of content (the spokes). The hub typically covers a broad topic, while the spokes delve into specific subtopics, driving traffic back to the central content and increasing overall engagement.

6. Heatmap
A Heatmap is a data visualization tool that shows how users interact with a webpage by highlighting areas where they click, scroll, or hover. Marketers use heatmaps to understand user behavior, optimize layouts, and improve the effectiveness of calls to action on websites and landing pages.

7. Hook
A Hook in marketing refers to a compelling element designed to grab the audience’s attention and encourage them to engage with the content or message. Hooks can be a catchy headline, an intriguing question, a bold statement, or a unique visual element that piques interest and draws people in.

8. Human-Centered Design
Human-Centered Design (HCD) is a design approach that focuses on creating solutions that meet the needs, behaviors, and experiences of the end user. In marketing, HCD involves understanding the target audience's pain points and preferences to develop products, services, or campaigns that resonate with them.

9. Horizontal Integration
Horizontal Integration is a business strategy where a company acquires or merges with other companies at the same level in the supply chain, often competitors. In marketing, this can lead to increased market share, reduced competition, and greater economies of scale.

10. Hybrid Marketing
Hybrid Marketing combines traditional marketing methods with digital marketing strategies to create a comprehensive approach that reaches a broader audience. This can include a mix of print advertising, TV commercials, social media campaigns, and email marketing, tailored to different segments of the target market.