Marketing Dictionary: Terms Starting with “G”

1. Geotargeting
Geotargeting is a marketing practice that delivers content or advertisements to users based on their geographic location. This technique is often used in online advertising to reach a specific audience within a certain region, city, or even neighborhood.

2. Growth Hacking
Growth Hacking is a marketing strategy focused on rapidly scaling a business, especially in the early stages, by using low-cost and innovative techniques. Growth hackers aim to quickly acquire customers, increase brand awareness, and achieve exponential growth through creative, data-driven tactics.

3. Guerrilla Marketing
Guerrilla Marketing is an unconventional and often low-cost marketing strategy that aims to achieve maximum exposure and engagement through surprising, creative, or interactive methods. These campaigns are designed to create a buzz and leave a lasting impression on the audience.

4. Google Ads
Google Ads is an online advertising platform developed by Google where advertisers can display ads to users searching for specific keywords. Advertisers bid on keywords and pay for each click (PPC) on their ads, which appear on Google search results pages and across the Google Display Network.

5. Gamification
Gamification involves incorporating game-like elements into non-game contexts, such as marketing or customer engagement, to motivate and increase user participation. Common gamification techniques include points, badges, leaderboards, and challenges that encourage users to interact more with a brand.

6. Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Marketers use Google Analytics to gain insights into user behavior, measure campaign effectiveness, and make data-driven decisions to improve online performance.

7. Gross Rating Point (GRP)
Gross Rating Point (GRP) is a metric used in advertising to measure the size of an audience reached by a campaign. It is calculated by multiplying the percentage of the target audience reached by the frequency of the ad exposure. GRPs help advertisers assess the effectiveness and reach of their campaigns.

8. Gatekeeper
In marketing, a Gatekeeper is an individual who controls access to a decision-maker within an organization. Gatekeepers are often assistants or lower-level managers who filter communications, making it important for marketers and salespeople to engage them effectively to reach the intended target.

9. Geo-Fencing
Geo-Fencing is a location-based marketing technique that uses GPS or RFID technology to create a virtual geographic boundary. When a mobile device enters or exits this boundary, a pre-programmed action, such as sending a notification or advertisement, is triggered.

10. Green Marketing
Green Marketing refers to the promotion of products or services based on their environmental benefits. This includes practices such as sustainable sourcing, eco-friendly packaging, and highlighting a company’s commitment to environmental responsibility. Green marketing appeals to consumers who prioritize sustainability.