SEO Dictionary: Terms Starting with “N”

1. Negative SEO
Negative SEO refers to malicious practices aimed at harming a competitor’s search engine rankings. This can include tactics such as building spammy backlinks, duplicating content, or spreading false negative reviews. Ethical SEO practices focus on improving your own site's performance rather than undermining others.

2. NAP (Name, Address, Phone Number)
NAP stands for Name, Address, and Phone Number, and it is crucial for local SEO. Consistency in NAP information across a website and local citations helps search engines verify the legitimacy and accuracy of a business's contact details, which can improve local search rankings and visibility.

3. Noindex
The noindex tag is an HTML meta tag or HTTP header that instructs search engines not to index a particular page or content. This tag prevents the page from appearing in search engine results. It is useful for content that should not be indexed, such as duplicate content or pages under construction.

4. NoFollow Link
A nofollow link is a hyperlink that includes a rel="nofollow" attribute, which tells search engines not to pass link juice or ranking authority to the linked page. Nofollow links do not directly impact search engine rankings but can still drive traffic and contribute to a site's overall link profile.

5. Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence that enables machines to understand and interpret human language. In SEO, NLP helps search engines comprehend the context and intent behind search queries and content, improving the relevance and accuracy of search results.

6. Navigation
Navigation refers to the system of links and menus that allows users to move through a website. Effective navigation enhances user experience by making it easy to find and access content. Proper navigation also helps search engines crawl and index a site more efficiently.

7. NoFollow Attribute
The nofollow attribute is a value that can be added to a hyperlink's HTML code to indicate that the link should not influence the linked page’s ranking in search engine results. It is often used to prevent the passing of link authority in contexts like blog comments or paid links.

8. Niche Keyword
A niche keyword is a highly specific and targeted keyword phrase related to a particular industry or topic. Niche keywords often have lower search volume but can attract highly relevant traffic and lead to better conversion rates. Focusing on niche keywords can help businesses target a more specific audience.

9. Navigation Bar
A navigation bar is a section of a website, often located at the top or side, that contains links to the main pages or sections of the site. An effective navigation bar enhances user experience by providing easy access to important content and helps search engines understand the site’s structure.

10. Network Authority
Network authority refers to the overall authority of a group of websites or web pages linked together within a network. In SEO, having high-quality and authoritative sites within a network can positively impact rankings by distributing link authority and improving the credibility of all linked sites.