Marketing Dictionary: Terms Starting with “E”

1. E-commerce
E-commerce refers to the buying and selling of goods or services over the internet. This includes online retail, digital products, and services, as well as any transaction conducted electronically through websites, apps, or other digital platforms.

2. Email Marketing
Email Marketing is a form of direct marketing that uses email to communicate with a target audience. It involves sending emails to prospects and customers to promote products, share news, or provide valuable content, with the goal of building relationships and driving sales.

3. Engagement Rate
Engagement Rate is a metric used to measure the level of interaction that content receives from an audience. It typically includes likes, shares, comments, and clicks. A high engagement rate indicates that the content resonates well with the target audience.

4. Evergreen Content
Evergreen Content refers to content that remains relevant and valuable over time. Unlike trending topics, evergreen content continues to attract traffic long after it’s published because it addresses timeless issues, questions, or interests of the target audience.

5. Event Marketing
Event Marketing involves promoting a brand, product, or service through in-person or virtual events. These events can range from conferences, seminars, and trade shows to webinars and product launches. The goal is to engage with potential customers and generate leads.

6. Experiential Marketing
Experiential Marketing, also known as engagement marketing, is a strategy that directly engages consumers and invites them to participate in a brand experience. This can include live events, pop-up shops, or interactive displays, aiming to create memorable experiences that foster brand loyalty.

7. Exit Intent
Exit Intent technology is used in digital marketing to detect when a website visitor is about to leave a page. Based on this behavior, marketers can trigger a popup or other prompt to retain the visitor’s attention, such as offering a discount or asking for feedback.

8. Editorial Calendar
An Editorial Calendar is a schedule that organizes and plans the publication of content across different platforms. It helps marketers manage content creation and distribution, ensuring that messaging aligns with marketing goals and timelines.

9. Earned Media
Earned Media refers to publicity or exposure gained through organic means rather than paid advertising. This includes media coverage, social media mentions, shares, and customer reviews. Earned media is typically seen as more credible by audiences because it’s not directly controlled by the brand.

10. Endorsement
An Endorsement is a public or formal declaration of support or approval for a product, service, or brand, often made by a celebrity, influencer, or satisfied customer. Endorsements can be a powerful marketing tool as they leverage the trust and credibility of the endorser to influence potential customers.

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Marketing Dictionary: Terms Starting with “E”

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